Investing in Novoloop is more than upcycling plastic waste

Kunal Sethi
2 min readFeb 17, 2022

Novoloop, is pioneering the transformation of plastic waste into high-performance chemicals and materials:

Novoloop is already taking pre orders, actively working with several footwear companies, and have strong support for their technology demonstration from DARPA (Defense Advanced Research Projects Agency).

For some context, plastic pollution is one of the most pressing environmental issues, as rapidly increasing production of disposable plastic products overwhelms the world’s ability to deal with them. Plastic pollution is most visible in developing Asian and African nations, where garbage collection systems are often inefficient or nonexistent. But the developed world, especially in countries with low recycling rates, also has trouble efficiently collecting discarded plastics.

Some key facts according to National Geographic:

  • Half of all plastics ever manufactured have been made in the last 15 years.
  • Production increased exponentially, from 2.3M tons in 1950 to 448M tons by 2015. Production is expected to double by 2050.
  • Every year, about 8M tons of plastic waste escapes into the oceans from coastal nations. That’s the equivalent of setting five garbage bags full of trash on every foot of coastline around the world.

150M tons of polyethylene were produced globally in 2020, and less than 10% is recycled in America. Globally, it may be much less. In addition to the waste, plastics are made from crude oil-based sources and have an embedded carbon footprint.

Novoloop has an unique advantage of providing the most sustainable and cost-effective product in certain categories, directly competing against resin producers like Covestro, BASF, Huntsman, Lubrizol & others, disrupting the industrial, footwear, automotive, electronics and other applications, cause consumer brands are already decarbonizing through better materials.

More news: Plastic recycling has a problem. Novoloop is helping to solve it,,,



Kunal Sethi

Cancer Survivor, Climate nerd & Longevity obsessed: Prithvi Ventures & Ayuh Ventures